A Journey Through Creative Freedom

Non‑linear thinking has always been my native language.

From the time I was 2, I was already obsessed with sound—the harmonies of the Beatles and the giants of the 60s and 70s lit the fuse for a lifelong passion. By 13, I was deep into the Blues and exploring the intricacies of jazz, learning how emotion, harmony, and storytelling could all live inside a single note.

In the early 2000s, I moved to Los Angeles, dove into modern jazz and music production, and really shaped my artistic identity. After years as a session musician, I shifted into the music business side—publishing and artistic direction with ColorWorld Music in Switzerland—which opened doors with major labels like Sony and Warner and led to sync deals with networks such as Odyssey and National Geographic.

In 2005, I founded ColorWorld Music, one of the first labels in Europe to go fully digital and bypass the physical market. While the old record industry was collapsing, ColorWorld leaned into the new world: digital distribution, new formats, and new ways to connect artists, brands, and audiences.

I’m a multi‑discipline creator and “limitless creative mind” who refuses to walk a straight line. I connect music, photography, brand creation, marketing, and writing—using each discipline to feed the others. I don’t see separate fields; I see one big playground of stories, emotions, and possibilities. Brand identities are a big part of that: I love building brands that feel alive, using sound and visuals to create meaningful impact on people, not just recognition.

Today, I channel that mindset through ColorWorld Music and The SQUAD—our global collective of producers, composers, writers, musicians, beatmakers, and engineers. Together, we craft emotion‑first music for brands, film, and TV: bespoke scores, original tracks, and catalog pieces that resonate in commercials, campaigns, and stories around the world.

I’ve lived through multiple revolutions in the creative industry—the fall of the CD era, the rise of digital and streaming—and now we’re facing another one with AI. I treat AI as another tool in a non‑linear toolbox: useful for speed and experimentation, but always in service of what can’t be automated—taste, vision, emotion, and human connection.

Across ColorWorld Music, Pimp Your Tone, and steevcrispin.com, the through‑line is the same: one creator, many disciplines, always exploring new, unexpected ways to move people.